Visitor Demand Mapping

Development West Coast has developed a tool that indicates the current demand at a specific moment in time for the upcoming 45 day period. Market demand is a predictive tool that provides a general sense of what is the anticipated consumer demand for a specific region. It should be interpreted as an indicator of how many people have booked and how many people are currently considering travel for a set period. The purpose is to assist local wider tourism industry to get a better sense of the forward outlook, to make decisions, plan and optimise their operations.

Weekly updates to be posted on this page.

Buller:

Strong positioning mainly due to displacements and contractors in the region further to floods last year.

These upcoming 45 days show an average market demand at 78% which is quite strong.

Compared to 7 days ago:

- Average increase of +8.13% until 21/06.

- Strong performance over Queens Birthday weekend peaking at 94% over Saturday / Sunday.

Greymouth & Hokitika:

Still a strong performance averaging at 78.3% throughout this period despite some movements in market demand.

Compared to 7 days ago:

21 May is showing a very strong demand of 94.44% due to The Cancer Society Tranz Alpine Scooter Safari 2022 being SOLD out.

Significant drop in market demand as follows: -14% on 20/05 and -12% on 28/05.

Average increase of +9% until 21/06.

Glacier Country:

Holding an average 72% market demand for these next 6 weeks

Compared to 7 days ago:

Average increase of +12.45% until 21/06.

Queen's Birthday weekend and Matariki weekend are starting to show signs of interest.