Tourism NZ - Summer Campaign 2022/23

Tourism New Zealand - Summer campaign

Kick off:                1 November 2022

Ended:                   26 February 2023

Target:                   Australia & New Zealand key demographics and mindsets that are considering travel this Summer.

Summer marketing activity is launching in November in New Zealand and Australian markets, targeting key demographics and mindsets that are considering travel this summer and focused on our new If You Seek, global campaign.

We suggest operators submit a deal valid for travel over the summer months with a summer image.

Qualmark members will have the chance of featuring in paid media, with selection made from those who submit early into the campaign before 5 September.

Partcipate in Campaign activity:

Tourism New Zealand is launching summer marketing activity in both New Zealand and Australia, and you can submit one deal to participate in both markets' activity.

Both markets will be targeting key demographics and mindsets that are considering travel this summer.

To participate in both of these markets, you are invited to submit a summer deal, dated from 1 November - 26 February to the Tourism Business Database.

How to load a campaign deal?

  • Go to your Business in Tourism New Zealand’s Tourism Business Database.
  • Click on Deals in the top navigation > Add a new deal
  • Tick the New Zealand and Australia market boxes. Under the specific campaign drop down menu, choose 'Domestic & Australia: Summer (November to February)'.

Important note on currencies for deals

Deals for New Zealand based operators are usually in NZD currency. However, you do have the option of creating deals in AUD to better suit this audience.

If you would like to add a deal specifically for the Australian market with an AUD price, please submit two separate deals, one with only the Australia tick box selected as the market to enable the AUD option and then one for New Zealand for NZD.

Both deals created will need to have the campaign tag 'Domestic & Australia: Summer (November to February).