We have produced a series of “market snapshots” that will give operators insight into:
- Opportunity for NZ Key markets
- Make up of each market (FIT/ Groups / Special interest)
- Size of current market / potential (active considers vs. Current volume)
- Competition from other destinations
- Single or dual destination
- Spend, Lof Stay, key travel component
- Products frequently used
- Type of accommodation
- Supply chain & distribution mapping (IBOs, OTA, direct)
- Barriers to entry (like airlines)
- Opportunities – what shoudlr regions & products do (sustainability, guided, private etc.)
- Market segmentation – family, luxury, budget etc...
- Success stories (which regions are most desired/visited / which products are heroes)
- Potential partners
- Customer journey & tourism flows (itineraries)
Regional Toolkit
Download the West Coast Regional Toolkit to our Untamed Natural Wilderness.
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