Social Media Insights April & May 2024

social media insights

Get insights into our top-performing social media content from the previous month and a sneak peek into the months ahead.

We want to showcase your amazing offerings and experiences! Here's how you can be featured on our Facebook, Instagram or Tiktok pages:

  1. Tag us on Instagram: Tag us in your content @westcoastnewzealand and use a hashtag #WestCoastNZ in your posts. This helps us and the software we use to find your content.
  2. Sharing in Stories: We may feature your stories and posts in our stories, offering increased visibility for your business.
  3. Content Sharing: We may request rights to repost your content by commenting on your post or reaching out directly. If we end up using the content for a post it will get your offerings in front of thousands of people.

If you have new photos of your product, feel free to email them directly to us ( so we can use them to create social media content and also include them in our image library.

Follow us on Facebook, Instagram and TikTok.

April & May:

Our organic social media content performed well during the autumn, particularly seasonal content such as the blue mushrooms, cozy pubs, and waterfall scenes. It's also worth noting that all our best-performing posts were carousels featuring multiple photos. Our audience engages particularly well with posts suggesting activities around the West Coast, as well as with scroll-stopping scenery images/videos and hidden gems.

top performing content - April & May 2024

Icons FB Carousel Post

#2 West Coast Icons (Facebook Photo Carousel Post)

Reach: 110.1K

Likes: 897

Comments: 43

Shares: 57

Saves: 54

WC Restaurants FB Carousel

#3 West Coast Historic Pubs & Restaurants (Facebook Photo Carousel Post)

Reach: 101K

Likes: 809

Comments: 43

Shares: 45

Saves: 54

Fantail Falls Fb Carousel

#4 Fantail Falls (Facebook Photo Carousel Post)

Reach: 44.4K

Likes: 552

Comments: 24

Shares: 9

Saves: 18

Upcoming Content - June & July

Our paid winter campaign will be live from the 15th of June 2024. It will focus on creating awareness of the West Coast destination and inspire targeted people to consider and book a holiday.

Our organic social media content will continue to support the campaign with posts around the topics featured on our website, mixed with UGC (User Generated Content) and other season-related content.

Feel free to reach out if you have any content to support our content plan!

June - July 2024



  • Mountain views
  • Outdoors walking & biking
  • Hot tubs & relaxation
  • Unique stays
  • Short trips
  • Pounamu & culture
  • Road tripping

Featuring content pieces from the articles on our Winter inspiration page: