Business Capability Series - Smart Marketing for Busy Business Owners (Hokitika)

02 November, 2023
Hokitika
Free to attend
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Join DWC as we cover two topics that will help you maximise your time and marketing budget.

As a successful business owner, you know marketing is essential to get your products and services out there and keep your potential customer pipeline flowing. It's time to get smart about it. Join DWC for two practical workshop topics that will help you to maximise your time and marketing budget.

TOPIC 1: UNDERSTAND YOUR IDEAL CUSTOMERS

Successful marketing begins with knowing exactly who your ideal customers are and what they're looking for. This way, you can target the customers most likely to buy from you, making your marketing more effective and cost-efficient.

In this topic, you'll:

  • Identify your ideal customers.
  • Gain insights into their needs, so you can tailor your marketing to be the perfect solution.
  • Learn techniques to create a detailed ideal customer profile.

TOPIC 2: IMPROVE YOUR MARKETING FOR BUSINESS GROWTH

If your marketing isn't delivering the results you want, this topic will help you:

  • Evaluate your current marketing efforts, acknowledging the good, the not-so-good, and the ugly.
  • Understand why your marketing isn't hitting the mark and find ways to fix it.
  • Discover smart marketing strategies to help you effectively connect with your ideal customers.

Don't let marketing overwhelm you. Join DWC to simplify your approach and make the most of your resources.

MEET THE FACILITATOR - LEE RETIMANA - CHIEF MARKETER & BRAND STRATEGIST

With 25 plus years in sales and marketing across a diverse range of industries including IT, manufacturing, health and business services, Lee Retimana offers a huge wealth of experience. Her skills include marketing strategy and branding, direct and online marketing, social media, copywriting, lead generation, international/export marketing, communications and public speaking.

Lee is a Fellow of the Chartered Institute of Marketing, as well as a member of the NZ Marketing Association and Network of Executive Marketers. She also sits on the Advisory Boards for both the Massey University College of Business and the Ara Institute of Canterbury School of Business (as the Chairperson).

Lee loves working with small and medium-sized businesses and helping businesses grow through focused, actionable marketing solutions. With a focus on fresh thinking; Lee challenges her team at Muritai Marketing to use their experience and expertise to challenge ineffective marketing with creative ideas, strategic thinking, and common sense to deliver marketing that works.

WORKSHOP DETAILS:

  • Date: Thursday, 2 November
  • Time: 10.30am - 2.00pm
  • Venue: Westland RSA - 22 Sewell Street, Hokitika
  • Cost: Free to attend

REGISTER

The Westport session (Wednesday, 1 November) is also being offered online. Please register to attend virtually and the link to join will be sent to you the day prior.

If you are unable to attend either event or join online, a recording of the event will be available on request. Please email events@dwc.org.nz to request a copy

02 November, 2023
Hokitika
Free to attend
Visit website

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Location

22 Sewell Street, Hokitika 7810, New Zealand