Webinar: Developing a food & beverage brand

17 August, 2022
$250 + GST
Visit website

The third module in the Jumpstart series will focus on developing your food & beverage brand (including packaging design)

Event description

Jumpstart is a brand new series of online webinars designed specifically to give entrepreneurs the essential knowledge needed to start a successful food or beverage business. Held over 6 months, the series consists of ten individual two-hour modules. Details and a timetable for the other webinars can be found here.

The series will be hosted by The FoodBowl and presented by John Evans and Sam Borgfeldt who are principals of Beverage and Food Gurus (BFGs) and have extensive experience in the food and beverage industry in both start-ups and corporates. Additional specialist subject matter experts will also be brought in to provide content throughout the series.

Module 3: Developing a brand - including packaging design

Your brand is one of your business’s most important assets and impacts on many decisions you will make as you start a business. In this module you will learn

  • How to develop a brand
  • Developing a strong brand story
  • Translating your brand into effective packaging design
  • Importance of brand communication

About Beverage and Food Gurus: Beverage and Food Gurus (BFGS) is an independent food and beverage technical consultancy with a dedicated product development laboratory located in Auckland. BFGs provide unparalleled expertise in product development, business advice, coaching, technical, operations and strategic areas of food and beverage. Presenters John Evans and Sam Borgfeldt have been responsible for the development and launch of numerous products and businesses both in NZ and overseas. They are passionate about sharing their expertise and have a unique set of skills which allows them to understand how to take a product from concept through to successful commercialisation.

About The FoodBowl: The FoodBowl is part of the New Zealand Food Innovation Network which provides facilities, advice and connections for ambitious companies of all sizes who wish to develop and commercialise in Food and Beverage.  Al Baxter (Business Development Manager of The FoodBowl) will help host and facilitate the webinars alongside the presenters.

  • DATE: 17 August
  • TIME: 3:30 - 5:30pm
  • PRICE: $250 + GST
17 August, 2022
$250 + GST
Visit website

In the region

Make the most of your visit, see more things.

Online activities