West Coast Regional Events Fund

04 February 2021
Development West Coast
The West Coast Regional Events Fund is part of the government’s $50 million Regional Events Fund which aims to stimulate domestic tourism by supporting existing events to continue to operate or supporting new events to form.

Te Hōtaka tukunga pūtea kaupapa ā-Takiwā

Funding rounds are bi-annual and applications can be made only once a year for either the April or the September funding round. However, applicants can register expressions of interest all year round. Applications will be assessed against a strict set of criteria and the fund’s foundation principles.

The key focus for the panel is to ensure that those events funded will maximise economic benefit to the region, optimise the regions assets and venues, drive out-of-region, non-competing domestic visitation in order to help compensate for some of the shortfall created by the lack of international visitors.

The West Coast Regional Events Fund is part of the government’s $50 million Regional Events Fund which aims to stimulate domestic tourism by supporting existing events to continue to operate or supporting new events to form. It is designed to stimulate travel between regions through holding events, supporting the tourism and event sector and helping to replace some of the spend lost from international tourists because of COVID-19.

Benefits that regional events provide:

  • Build a sense of connection among the West Coast's diverse and regionally dispersed communities and special interest groups.
  • Develop pride in and enjoyment of the West Coast.
  • Regional economic multiplier effects, i.e. audiences attracted to regional events will normally spend money on transport, kai and sometimes tickets and products associated with the event.
  • Add to the vibrancy of life on the West Coast with the diverse range of opportunities in a region-wide annual event calendar

To meet the criteria for a 'regional event' set out in the Regional Events Fund Guidelines, an event:

  • delivers regional objectives.
  • helps to deliver on West Coast-wide strategies, such as strategies for sport and recreation, and arts and culture.
  • offers a distinctive event proposition for our region.
  • demonstrates that it draws from a regionally-distributed audience (for example, that the event appeals to a specific demographic or interest group throughout the West Coast region).
  • demonstrates a size and scale that is regionally significant.
  • has a region-wide and possibly national profile (as demonstrated through media and wide public awareness).
  • demonstrates that there will be clear benefits from coordinating decisions at a region-wide level (e.g. holding an event at many sites across our region to ensure regional distribution, attract sponsors, and market and promote the whole region).

For information on eligibility, ineligibility and completing a funding application:

Regional Events Fund application guidelines
Regional Events Fund application form
New Zealand Event Sector Voluntary Code

Event grants awarded through the regional events funds will normally be made on an annual basis.
A limited number of events may be considered for multi-year funding.