On this page you'll find our core brand resources. We love to see our brand used to promote our spectacular region - all we ask is that you use any resources in accordance with our brand guidelines.
Our brand is a collection of experiences that create an image of the West Coast in the minds of our stakeholders.
An important part of creating a strong brand resides in the name, logo, advertising and communication. Our reputation and personality is also based on people’s experience, from the quality of our products, to interactions with our staff and operators.
Every experience contributes to this impression. Therefore we all have an important role in managing and implementing our brand and building the reputation of the West Coast domestically and internationally.
- Download the Tourism West Coast Marketing Plan (PDF 6.5MB)
Brand Standards Manual
Ensuring consistency is really important when creating and promoting a brand. This set of guidelines will help you know how to use the brand in different situations. Please do your best to follow all the guidelines.
- Brand Standards Manual, a guide on how best to use the brand.Download the guidelines (compressed folder 3.6MB).
- Download: Branding Background Information (PDF 3.9MB).
At the core of the brand is our new logo. This is available in multiple versions. Please consult the brand guidelines to know which to use in each situation.
To download a logo file simply right click on it and save it to your computer.
Our new tagline sums up what the West Coast is about and what is has to offer. You can download the lock up below by right clicking and saving it to your computer.
- Women's Tee v neck.
- Men's Tee round neck.
- White bag.
- Sandfly repellent 50ml roll on.
- Sandfly repellent 60ml flip top.
West Coast New Zealand Book
Introducing our new West Coast New Zealand book!
In it, you will find 68 pages of superb West Coast images profiling the region as a whole, including 3 tear-out postcards for visitors to send to loved ones.
Each book is available for order at NZD$15 cost price, with a sell-on retail rate of $29.95 (or more) per copy.