Employment Opportunities on the West Coast

Job Description for Marketing Coordinator

Reports to Chief Executive

Key Area of Accountability % of Total Role         

What are the Outputs / Results Expected?          

Administration / Accounts - 1%

  • Liaise with JD 3 re accounts and office administration.
  • Check project costs against budgets        

Media/Trade - 35%

  • Arrange and host media familiarization tours.
  • Arrange and host trade familiarization tours.
  • Liaise with operators and the travel industry regarding media opportunities.
  • Effectively co-ordinate media results and distribute within the organisation and wider industry.
  • Co-ordination of supporting material for all media enquiries i.e. editorial and images.
  • Pitch for media opportunities for the West Coast region.
  • Distribution of media releases both regionally and nationally through appropriate channels.
  • Coordination of and attendance at selected trade events both nationally and internationally i.e. TRENZ, Australia
  • Liaise with operators to ensure they are trade ready and utilising RTO services. 
  • Provide opportunities for operators to participate in TWC activities.
  • Education of trade to increase knowledge of the West Coast area and its products

Online - 34%

  • Ensure regional website content is current/relevant and constantly reviewed.
  • Manage updating of regional website content and images.
  • Utilise national online opportunities effectively i.e. newzealand.com
  • Manage social media and ensure it is effectively utilised and reflects the organisation and region appropriately.
  • Update media and operator pages and ensure content is relevant.
  • SEO reports implemented.
  • Ensure social media reflects the organisation/region and is effectively utilised.
  • Utilise online opportunities effectively i.e. newzealand.com.   

Relationship Management / Communications  - 15%

  • Build strong relationships with industry and promotion groups i.e. ITOC, TIA, TNZ, RTO’s and DTO’s
  • Ensure operators are kept up to date with TWC activities and opportunities.
  • Act as liaison to West Coast i-SITEs.
  • Facilitate training for gateway i-SITEs.
  • Develop monthly TWC newsletter for industry.   

Marketing / Advertising - 10%

  • Assist in facilitation of regional marketing plan and co-ordination of supporting material for all marketing, promotions and special projects of the organization and liaison with all third party contracted services.
  • Co-ordination and support of annual regional visitor guide.    

Other - 5%

  • To undertake other duties as deemed appropriate within the position description or as assigned by the Tourism West Coast Board.
  • In the absence of the CEO the Executive JD 2 will field any marketing & advertising enquiries.