West coast

Marketing Prospectus

Marketing opportunities with Tourism West Coast.

Reefton, Town of Light _DSC4028


Official Visitor Guide brochure


The official West Coast Visitor Guide is the definitive guide to the region, the most important piece of collateral for business to advertise in, detailing the widest range of tourism industry product available in one visitor publication.

Development West Coast-Tourism will initially offer a virtual visitor guide on westcoast.co.nz free of charge. Once you commit to this, when we print a hard copy and distribute around New Zealand you will be charged 50% of previous costs to help you get through post Covid 19. If you had a ΒΌ page at $1,100 2019-2020 you will only pay $550 for 2020-2021 this is to contribute to printing and distribution costs. You will also get a website listing and inclusion in any travel trade collateral we produce. We will make the newsletter feature available to all West Coast operators also free of charge.

The visitor guide is delivered nationally and internationally. The West Coast guide is distributed by Visitor Point, New Zealand Brochures & Distribution to every i-Site in New Zealand, plus over 500 brochure racks in motels, hotels, airports, TranzAlpine station, ferries and attractions.

Listing options

OVG Price List - 2020.PNG

Benefits to listing in the Official Visitor Guide

A web listing on westcoast.co.nz, which receives:

  • 79,168 pageviews on average per month.
  • 12,248 pageviews on average per year on the Plan Your Trip section of the website. This is the section under which your Official Visitor Guide web listing would sit.

If your listing includes being profiled in the Trade Manual, this is dispensed at trade events, such as TRENZ, in both digital (USB stick) and print format to over 1,000 international travel wholesalers and agents.

  • Find out more about the Trade Manual and how agents use it when planning experiences for their clients on the West Coast.

Listing size examples and details

Line listing - $150:

  • Company name, location, email or phone number.
  • 87mm x 8mm

Eighth page - $600:

  • Company name, location, email or phone number.
  • 1 image.
  • Dimensions: 87mm x 21mm.
  • Company name, location, email or phone number.
  • 20 words.

Quarter page - $1100:

  • Company name, location, email or phone number.
  • 1 image.
  • 50 words.
  • Dimensions: 87mm x 44mm.

Medium half page - $2100:

  • Company name, location, email or phone number.
  • 2 images.
  • 60 words
  • Dimensions: 87mm x 90mm.

Middle section full page - $3100:

  • Dimensions: 99mm x 210mm with 5mm margins, plus 3mm bleed on each side.
  • With a full page listing, you get a free quarter page.

Front section full page - $3600:

  • Dimensions: 99mm x 210mm with 5mm margins, plus 3mm bleed on each side.
  • With a full page listing, you get a free quarter page.

Back section full page - $4000:

  • Dimensions: 99mm x 210mm with 5mm margins, plus 3mm bleed on each side.
  • With a full page listing, you get a free quarter page.

Official Visitor Guide Listing examples

Official Visitor Guide Listing example half page

Official Visitor Guide Listing example full page