Marketing Prospectus

Marketing opportunities with Tourism West Coast.

Advertising options

Depending on the advertising option you choose, you can also receive a web listing on our website, as well as a newsletter feature.


Official Visitor Guide brochure


The official West Coast Visitor Guide is the definitive guide to the region, the most important piece of collateral for business to advertise in, detailing the widest range of tourism industry product available in one visitor publication.

The visitor guide is extensively delivered nationally and internationally. The West Coast guide is distributed by Visitor Point, New Zealand Brochures & Distribution to every i-Site in New Zealand, plus over 500 brochure racks in motels, hotels, airports, TranzAlpine station, ferries and attractions.

If you want to be included in the Official Visitor Guide, email: alicia@westcoast.co.nz

Listing options

Marketing prospectus listing options for 2018/2019

Additional advertising with any of the above options

Marketing prospectus additional listing options for 2018/2019

Benefits to listing in the Official Visitor Guide

If your listing includes a weblisting, Westcoast.co.nz at present receives:

  • 34,033 pageviews on average per month.
  • 15,413 pageviews on average per month on the Plan Your Trip section of the website. This is the section under which your Official Visitor Guide web listing would sit.

If you're listing includes a newsletter feature, you will be profiled in one of our monthly visitor newsletters that is sent out to 4,600 subscribers (and growing).

If your listing includes being profiled in the Trade Manual, this is dispensed at trade events, such as TRENZ, in both digital (USB stick) and print format to over 1,000 international travel wholesalers and agents.

  • Find out more about the Trade Manual and how agents use it when planning experiences for their clients on the West Coast.

Listing size examples and details

Quarter page - $1100:

  • Company name, location, email or phone number.
  • 1 image.
  • 50 words.
  • Dimensions: 87mm x 44mm.

Eighth page - $600:

  • Company name, location, email or phone number.
  • 1 image.
  • 20 words.
  • Dimensions: 87mm x 21mm.
  • Company name, location, email or phone number.
  • 2 images.
  • 60 words.
  • Dimensions: 87mm x 90mm.

Middle section full page - $3100:

  • Dimensions: 99mm x 210mm with 5mm margins, plus 3mm bleed on each side.
  • With a full page listing, you get a free quarter page.

Front section full page - $3600:

  • Dimensions: 99mm x 210mm with 5mm margins, plus 3mm bleed on each side.
  • With a full page listing, you get a free quarter page.

Back section full page - $4000:

  • Dimensions: 99mm x 210mm with 5mm margins, plus 3mm bleed on each side.
  • With a full page listing, you get a free quarter page.

Official Visitor Guide Listing examples

Official Visitor Guide Listing example half page    Official Visitor Guide Listing example full page


The Trade Manual


The Trade Manual is designed to assist travel wholesalers and agents in planning and booking experiences for clients in West Coast, New Zealand.

It provides a substantial list of products and services available on the West Coast, South Island, New Zealand.

  • Find out more about the Trade Manual and download the latest publication.

For further assistance please contact us.