West coast

Marketing Prospectus

Marketing opportunities with Development West Coast - Tourism

Reefton, Town of Light _DSC4028


Official Visitor Guide brochure


The official West Coast Visitor Guide is the definitive guide to the region, the most important piece of collateral for business to advertise in, detailing the widest range of tourism industry product available in one visitor publication.

Due to COVID-19, we did not produce a visitor guide this year. However, we will be creating a new visitor guide in the new year, January 2021, and would love you to join.

In the interim, you can receive free premium website listing on www.westcoast.co.nz, which receives:

  • 79,168 page views on average per month.
  • 12,248 page views on average per year on the Plan your trip section of the website. This is the section under which your Official Visitor Guide web listing would sit.

Going forward these website listings will be pulled through using an Application programming interface from Tourism New Zealand. To add your free listing on the Tourism New Zealand, please register at https://register.newzealand.com/

We have also reduced the price of listing in the official West Coast visitor guide brochure. (See attached)

There are several benefits to listing your business in the West Coast visitor guide, including:

  • Promoting your business to 80,00 visitors across New Zealand and overseas.
  • Distributed through 'Visitor Point,' the guide goes out to every i-Site in New Zealand, plus over 500 brochure racks in motels, hotels, airports, and TranzAlpine stations, ferries, and attractions.

The visitor guide is delivered nationally and internationally. The West Coast guide is distributed by Visitor Point, New Zealand Brochures & Distribution to every i-Site in New Zealand, plus over 500 brochure racks in motels, hotels, airports, TranzAlpine station, ferries and attractions.

Listing options

Visitor Guide.JPG