West Coast Brand Resources

Our brand is a collection of experiences that create an image of the West Coast in the minds of our stakeholders.

An important part of creating a strong brand resides in the name, logo, advertising and communication. Our reputation and personality is also based on people’s experience, from the quality of our products, to interactions with our staff and operators.

Every experience contributes to this impression. Therefore we all have an important role in managing and implementing our brand and building the reputation of the West Coast domestically and internationally.

To use the West Coast Untamed Natural Brand please contact: comms@dwc.org.nz

Here's how we got to create our brand:

Branding Background Information (PDF 3.9MB).

Brand Guidelines

Ensuring consistency is really important when creating and promoting a brand. This set of guidelines will help you know how to use the brand in different situations. Please follow all the guidelines.

West Coast Brand Guidelines (PDF)

Logo Files

At the core of the brand is our logo. This is available in multiple versions. Simply click on the logo within the West Coast Brand Guidelines to download the logo in jpg format, and save it to your computer.

Primary Logo:

You can download the lock up below by right clicking and saving it to your computer.

Vector/EPS:

Vector/EPS:

Tagline

Our tagline sums up what the West Coast is about and what is has to offer. You can download the lock up below by right clicking and saving it to your computer.