Westland Milk Products Not for Profit Award Finalist 2018: Tourism West Coast

Westland Milk Products Not for Profit Award Finalist

Tourism West Coast

Tourism West Coast is the Regional Tourism Organisation (RTO) tasked with promoting the whole of the West Coast as a visitor destination with the objective of getting 'More People, More often, Staying longer, Spending more!'

The RTO is jointly funded by the three district councils and Development West Coast. The West Coast has been leading New Zealand for percentage growth of visitor spending at 14% for 11 months and now 9% for a total of $559 million (MBIE}. Tourism is now the 2nd biggest GDP contributor behind the dairy sector. TWC won the Tourism Industry award in 2017 for brand alignment and is a finalist again this year. TWC is a not for profit organisation relying on funding from external sources as well as generating some monies from advertising and membership.