Brand Resources & Guidelines

West Coast Brand Resources & Guidelines

We love to see our brand used to promote our spectacular region - all we ask is that you use any resources in accordance with our brand guidelines.

Our brand is a collection of experiences that create an image of the West Coast in the minds of our stakeholders.

An important part of creating a strong brand resides in the name, logo, advertising and communication. Our reputation and personality is also based on people’s experience, from the quality of our products, to interactions with our staff and operators.

Every experience contributes to this impression. Therefore we all have an important role in managing and implementing our brand and building the reputation of the West Coast domestically and internationally.

Here's how we got to create our brand:

Download: Branding Background Information (PDF 3.9MB).

West Coast logo Black Stacked Colour TM.png

Brand Guidelines

Ensuring consistency is really important when creating and promoting a brand. This set of guidelines will help you know how to use the brand in different situations. Please follow all the guidelines.

West Coast Brand Guidelines

Logo Files

At the core of the brand is our logo. This is available in multiple versions. Simply click on the logo within the West Coast Brand Guidelines to download the logo in jpg format, and save it to your computer.

Primary Logo:

You can download the lock up below by right clicking and saving it to your computer.

West Coast logo Black Stacked Colour TM.png

Vector/EPS:

West Coast Black Font Stacked colour

West Coast Black Stacked

West Coast White Stacked

West Coast White Stacked colour

WC black horizontal.JPG

Vector/EPS:

West Coast Black Font Horizontal colour

West Coast Black Horizontal

West Coast White Horizontal colour

West Coast White Horizontal

Tagline

Our tagline sums up what the West Coast is about and what is has to offer. You can download the lock up below by right clicking and saving it to your computer.

Untamed Natural Wilderness Colour brand

Vector/EPS:

Untamed Natural Wilderness lockup


Contact

If you need other versions of our brand resources or have any questions about how to use them, contact us and we'll be happy to help.

We would also love to hear from you if you have decided to use our logo in your branding.