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We love to see our brand used to promote our spectacular region - all we ask is that you use any resources in accordance with our brand guidelines.
Our brand is a collection of experiences that create an image of the West Coast in the minds of our stakeholders.
An important part of creating a strong brand resides in the name, logo, advertising and communication. Our reputation and personality is also based on people’s experience, from the quality of our products, to interactions with our staff and operators.
Every experience contributes to this impression. Therefore we all have an important role in managing and implementing our brand and building the reputation of the West Coast domestically and internationally.
Here's how we got to create our brand:
Download: Branding Background Information (PDF 3.9MB).
Ensuring consistency is really important when creating and promoting a brand. This set of guidelines will help you know how to use the brand in different situations. Please follow all the guidelines.
At the core of the brand is our logo. This is available in multiple versions. Simply click on the logo within the West Coast Brand Guidelines to download the logo in jpg format, and save it to your computer.
You can download the lock up below by right clicking and saving it to your computer.
- West Coast Black Font Stacked colour
- West Coast Black Stacked
- West Coast White Stacked
- West Coast White Stacked colour
- West Coast Black Font Horizontal colour
- West Coast Black Horizontal
- West Coast White Horizontal colour
- West Coast White Horizontal
Our tagline sums up what the West Coast is about and what is has to offer. You can download the lock up below by right clicking and saving it to your computer.
If you need other versions of our brand resources or have any questions about how to use them, contact us and we'll be happy to help.
We would also love to hear from you if you have decided to use our logo in your branding.