Domestic Visitor Perception Research

Understanding how New Zealanders see our region and opportunities for growth.

As part of our Destination Management approach, DWC carried out research on how the West Coast is perceived as a visitor destination by New Zealanders and, in doing so:

• Identifying how to optimise opportunities for the West Coast through understanding the travel mindsets, needs, and behaviours of the domestic audience; and
• Understanding the 'hooks' that can motivate New Zealanders to consider the West Coast as a destination.

Debrief created for Development West Coast by One Picture.