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Lunch N Learn Sessions

These Lunch ‘n Learn workshops are a collaboration between six central South Island RTOs: Development West Coast, Destination Kaikōura, ChristchurchNZ, Venture Timaru, Mackenzie Tourism & Tourism Waitaki.

These capability workshops aim to equip operators with the skills and knowledge necessary to thrive in today’s competitive tourism landscape.

Social Media Marketing

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Part 1 - Understanding Paid Social Media

Join Maverick Digital for a practical one-hour session designed to demystify paid social media.

  • Overview of Google & Meta campaign types
  • How to match campaigns to your goals
  • Bid strategies and targeting tips

Download the slides HERE

Watch the recording
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Part 2 - Understanding Organic Social Media

Discover how to make the most of your organic social media channels in this session with Maverick Digital.

  • 2025 content trends & the evolving role of social media in tourism
  • How travellers use social media to plan, research, and share
  • What makes great content – tips for creative, consistent storytelling
  • Email marketing in 2025 – using automation and data to stay connected

Download the slides HERE

Watch the recording
Cape Foulwind 22_07_2023_11

Part 3 - TikTok 101

Learn why TikTok is a powerful platform for all businesses—not just for young people.

Learn how it works, what drives successful content, and why it should be part of your marketing strategy. Get practical tips and tricks to boost video performance, reach the right audience, and tap into TikTok’s unique trends.

Download the slides HERE

Watch the recording

Your Journey to Trade Readiness

Lake Matheson

Part 1 - Understanding the Travellers and Trade Distribution Channels

An important overview that will set the foundation for the other two parts. You’ll walk away with a greater understanding of:

  • New Zealand’s main markets and market characteristics
  • The benefits of working with travel trade
  • Travel trade ecosystem and distribution channels (ITOs, wholesalers, OTAs)– who does what, how it works
  • Pros and cons of each channel
Watch the recording
Lake Matheson

Part 2 - Pricing & Commissions

Your pricing structure is a critical part of your businesses success and working successfully with trade. In this session you’ll walk away with a greater understanding of:

  • Why we give commission
  • Rate parity
  • Establishing your retail rate: operating costs, commission, margin
  • Establishing a contract
Watch the recording
Lake Matheson

Part 3 - Showcasing Your Product

Now you’ve got the fundamentals, it’s time to sell your wares and proactively engage with trade. In this session, you’ll walk away with a greater understanding of:

  • Collateral requirements –manuals, fact sheets, image library etc
  • Trade events, trade shows and sales calls
  • The art of a good presentation
  • Website requirements
  • Direct connectivity
  • Local agents – I-sites and visitor centres
  • Working with TNZ and RTO to maximise famils  
Watch the recording