Consumer Campaigns
Winter 2025
We Like It Wild, Hot and Steamy
With the bold tagline “We Like It Wild, Hot and Steamy”, this campaign is aimed at positioning the West Coast as a place where winter is something to embrace, not escape.
The campaign encourages viewers to go wild with windswept walks and lush rainforest hikes, get hot with crackling fires and cosy accommodation, or soak in the steamy bliss of secluded hot tubs and natural springs.
Date: 23 June – 31 August 2025
Markets: New Zealand, Australia
Forecasted Results
Reach/impressions: 6.3M
Advertising Clicks: 76.3K
Conversion to operator: 305
Frequency: 4
General content pillars
Hot tubs and Saunas, Stays and Cabins, Relaxation, Nature, Outdoor Activities, Beaches, Walks and Hikes.
New Articles Created
Winter Creative
Next Consumer Campaign
Spring 2025
The 'We Like It' campaign is focused on awareness for the West Coast as a visitor destination. For spring, we are planning further executions, with the same talent, that extend this campaign wider throughout the region.
For the upcoming campaigns we’d love to hear about any new products or updates you have. If you’ve had professional photos taken of your business recently, please share them with us as we may be able to feature them in our campaign website content. Please send these through in advance of the campaign to allow us to fit in with our planning work.