social media insights
Get insights into our top-performing social media content from the previous months and a sneak peek into the months ahead.
We want to showcase your amazing offerings and experiences! Here's how you can be featured on our Facebook, Instagram or Tiktok pages:
- Tag us on Instagram: Tag us in your content @westcoastnewzealand and use a hashtag #WestCoastNZ in your posts. This helps us and the software we use to find your content.
- Sharing in Stories: We may feature your stories and posts in our stories, offering increased visibility for your business.
- Content Sharing: We may request rights to repost your content by commenting on your post or reaching out directly. If we end up using the content for a post it will get your offerings in front of thousands of people.
If you have new photos of your product, feel free to email them directly to us (noora@dwc.org.nz) so we can use them to create social media content and also include them in our image library.
June & July:
Our organic social media content performed well during the early winter, supporting the paid Winter campaign, especially with seasonal content like winter scenery and hot tubs. Our audience engages particularly well with posts suggesting activities around the West Coast in a list format, as these add more value and can be saved for later. Additionally, scroll-stopping scenery contributes to higher engagement.
top performing content - June & July 2024
#2 Westport things to do (Facebook Photo Carousel Post)
Reach: 90K
Likes: 434
Comments: 51
Shares: 75
Saves: 38
#3 10 hot pools around the West Coast (Facebook Carousel Post)
Reach: 79K
Likes: 344
Comments: 59
Shares: 51
Saves: 94
Upcoming Content - August, September & October
Our paid winter campaign will end on the 31st of August 2024.
Our organic social media content will continue to support the campaign with posts around the topics featured on our website, mixed with UGC (User Generated Content) and other season-related content.
Feel free to reach out if you have any content to support our content plan!
August - September - October 2024
Themes:
End of Winter/Early Spring
- Winter views
- Whitebait
- Wildlife
- Outdoors walking & biking
- Hot tubs & Relaxation
- Unique stays in nature
- Short trips
- Pounamu & culture
- Road tripping
Featuring content pieces from the articles on our Winter inspiration page (until end of August):
https://westcoast.co.nz/visit/discover/winter-on-the-west-coast/