Tourism New Zealand's (TNZ) core markets have been priming agents to keep New Zealand top of mind through inspirational and educational content presented in a variety of formats to pique interest.
Travel partners are telling us that they need the latest product updates from New Zealand operators so they can select the right products to suit their client's needs. TNZ offshore trade teams continually need quality content to support their social media strategy and to promote in their exclusive Facebook, social media groups and training webinars.
TNZ is creating a internal product update repository that will showcase a series of evergreen short-film videos filmed by Qualmark operators around New Zealand. New operators and products will be regularly added to the video library and hosted on the public TNZ YouTube channel.
Distribution and Reach:
The audience will comprise travel agents, travel advisors, and travel sellers from TNZ's core markets, including Australia, North America, Chine, UK/Europe, India, Japan and Korea. Content will be distributed through TNZ's owned trade channels including eDMs, closed Facebook groups, YouTube, Wechat, and Kokao Talk. Additionally, markets will select videos to be loaded onto the Marketing Hub for travel sellers to share with their clients.
How do Qualmark Operators get involved:
We want you to create a 30 second video that informs the travel trade about your product. You can choose to talk about a new product or focus on an aspect of your business that you've been developing e.g. sustainability. Operators film a selfie-style update in-situ. The tone of voice should be friendly and neutral. Travel sellers may wish to share the videos with their clients.
To find out more and to submit your videos, please read the project operator brief below: