Social Media Insights

Get insights into our top-performing social media content from the previous month and a sneak peek into the months ahead.

We want to showcase your amazing offerings and experiences! Here's how you can be featured on our Facebook, Instagram or Tiktok pages:

1. Tag us on Instagram: Tag us in your content @westcoastnewzealand and use a hashtag #WestCoastNZ in your posts. This helps us and the software we use to find your content.
2. Sharing in Stories: We may feature your stories and posts in our stories, offering increased visibility for your business.
3. Content Sharing: We may request rights to repost your content by commenting on your post or reaching out directly. If we end up using the content for a post it will get your offerings in front of thousands of people.

If you have new photos of your product, feel free to email them directly to us (noora@dwc.org.nz) so we can use them to create social media content and also include them in our image library.

Our organic social media content has been performing well during the end of summer and autumn. Our audience engages well with posts giving ideas of things to do around the West Coast, as well as scroll-stopping scenery images and hidden gems. On Instagram, Reels drive most of the traffic, attracting new followers, while on Facebook, photo posts currently work better.

Our paid autumn campaign will be live from 14 of February until the 15th of May 2024. It will focus on creating awareness of the West Coast destination and inspire targeted people to consider and book a holiday.

Our organic social media content will continue to support the campaign with posts around the topics featured on our website, mixed with UGC (User Generated Content) and other season-related content.

Feel free to reach out if you have any content to support our content plan.

February - mid-May 2024

Themes:

End of summer and autumn

• biking
• national parks
• campervan trips
• luxury stays in nature
• history & heritage
• arts
• romantic getaways
• activities with kids

Featuring content pieces from the articles on our Autumn inspiration page:

/visit/discover/autumn/