Consumer Campaigns
Summer 2024/25
All stats accurate as at 19th January 2025
The Pretty Great Actually campaign is focused on awareness for the West Coast as a visitor destination.
Date: 25 November 2024 – 19 January 2025
Markets: New Zealand & Australia
Estimated Outcomes
Forecasted Reach/impressions: 8,074,005
Estimated Clicks: 181,971
Estimated conversion to operator: 315
Estimated frequency: 2.5
Results
Reach/impressions: Google - 1.8M, Facebook - 4.3M
Advertising Clicks: Google - 43.7K, Facebook - 60.6K
All Website Visitors: Google - 116.6K, Facebook - 50K
Conversion to operator: Google - 621 Facebook - 14
Total clicks to operator websites: 988
Frequency: Google - TBC Facebook - 4.1
General content pillars
Family-friendly holiday inspiration, Hiking, Biking, Eco Stays, Relaxing, Nature, Adventure Activities, Learn something new, Beaches.
New Articles Created
Summer Creative
Next Consumer Campaign
Autumn 2025
The PGA campaign is focused on awareness for the West Coast as a visitor destination.
Date: Autumn 2025
Estimated Outcome:
New Zealand
Forecasted Reach/impressions: TBC
Estimated Clicks: TBC
Estimated conversion to operator: TBC
Estimated frequency: TBC
General content pillars:
Previous Creative
Maruia Hot Springs:
The Helicopter Line:
Nightlife:
Theatre Royal Hotel:
West Coast Treetop Walkway & Zipline:
Road Trips:
Upcoming Campaigns
For the following campaigns please send across any packages or deals for each season. We’d also love to hear about any new products you have. If you’ve had professional photos taken of your business recently, flick them through to us as we may be able to feature in our campaigns or website content. Please send them 1-2 months before the campaign starts as this will allow us to fit you into our planning work.
Contact: Tim Chesney
Email: tim@makecollective.co.nz
Phone: +64 21 88 57 58
Summer 2024
Pretty great actually brand campaign (new assets)
Autumn 2025
March 2025
New creative for campaign TBC.