social media insights
Get insights into our top-performing social media content from the previous months and a sneak peek into the months ahead.
We want to showcase your amazing offerings and experiences! Here's how you can be featured on our Facebook, Instagram or Tiktok pages:
- Tag us on Instagram: Tag us in your content @westcoastnewzealand and use a hashtag #WestCoastNZ in your posts. This helps us and the software we use to find your content.
- Sharing in Stories: We may feature your stories and posts in our stories, offering increased visibility for your business.
- Content Sharing: We may request rights to repost your content by commenting on your post or reaching out directly. If we end up using the content for a post it will get your offerings in front of thousands of people.
If you have new photos of your product, feel free to email them directly to us (lucy@dwc.org.nz) so we can use them to create social media content and also include them in our image library.
November, December & January:
Our social media performed extremely well, reaching over 3.1 million people in November-January! The summer campaign, along with many high-performing organic posts contributed to this success.
Posts highlighting our hidden gems, like the Oparara Arches, stunning scenery, unique activities, and things to do along the road trips, generated much interest.
top performing content - November, December, January
Upcoming Content - Autumn
Our paid summer campaign finished on the 19th of January. The date for the autumn campaign is to be confirmed (TBC).
Our organic social media content will continue to support the campaign with posts around the topics featured on our website, mixed with UGC (User Generated Content) and other season-related content.
Feel free to reach out if you have any content to support our content plan!
March - May 2025
Themes:
Autumn & early Winter
- Autumn vibes
- Hidden gems
- Hot pools
- Stargazing
- Biking
- Hiking
- "Instagrammable" accommodations
- Culture & heritage
- Epic family friendly activities