Consumer Campaigns
Autumn 2025
West Coast, We Like It
The “We Like It” campaign is focused on increasing awareness of the West Coast as a must visit destination.
This campaign marks an evolution of our previous “Pretty Great Actually” campaign. The campaign features two people exploring the diverse activities and stunning landscapes of the West Coast. We opted for a quicker pace to keep viewers engaged however the campaign maintains the same laid-back, nonchalant tone that has become synonymous with the West Coast’s appeal. We believe this refreshed approach will continue to spark curiosity and drive visitors to our beautiful region.
This campaign has been created by our creative agency and has been tested with a sample audience. Further executions are planned in the future to extend the campaign wider throughout the region.
Date: 24 March – 23 May 2025
Markets: New Zealand
Results
Reach/impressions: 7.2M (Google - 3.6M, Facebook - 3.6M)
Advertising Clicks: Google - 41.3K, Facebook - 78.1K
Total Active Website Users: 100.5K
Conversion to operator: Google - 404 Facebook - 24
Total clicks to operator pages: 3224
Frequency: 4.6
General content pillars
Hiking, Biking, Kayaking, Stays and Cabins, Conservation, Relaxing, Nature, Adventure Activities, Beaches, Local Eats
New Articles Created
Autumn Creative
Next Consumer Campaign
Winter 2025
The 'We Like It' campaign is focused on awareness for the West Coast as a visitor destination. We are working on extending this concept for a specific winter themed campaign that flips some of the common winter narrative, to show the desirable side of travelling to the West Coast in winter.
For the upcoming campaigns we’d love to hear about any new products or updates you have. If you’ve had professional photos taken of your business recently, flick them through to us as we may be able to feature them in our campaign website content. Please send these through in advance of the campaign to allow us to fit in with our planning work.