Get free exposure for your business by joining our digital marketing campaigns, website, and social media content.
On this page, you will find out how to get featured in our social media content, leveraging our over 100K followers across platforms. You'll also discover how your business can be featured on our website, and what type of content we are looking for in our digital marketing campaigns.
Help us highlight the best ways to experience the West Coast!
The stories that we love to tell are your stories:
- West Coasters
- Hidden gems
- Hospitality
- The great outdoors
- Conservation and sustainability
CONTENT STRATEGY
The recurring themes we cover in our content (based on our research):
- Getting off the grid — active exploration
- Our rich past — heritage and culture
- Relax, disconnect, well being
- Family-friendly trips and activities
- West Coast icons
These themes have content topics to fit each season accordingly. E.g. During winter ‘Relax, disconnect, wellbeing’ content highlights hot tubs and hot pools around the region.
SOCIAL MEDIA
As part of our ongoing efforts to showcase the West Coast, we are always seeking new content to post on our social media channels (Facebook, Instagram, TikTok).
If you have high-quality images of your business (or anything West Coast related) – especially new photos or ones you haven’t shared with us before – we’d love to feature them! Stunning visuals are a powerful way to tell the story of our region, increase its visibility online, and inspire visitors.
The content we are looking for includes:
ALL YEAR ROUND: Your product photos or videos that we can use for website and social media content, and also add to our image library on our website.
AUTUMN & WINTER 2025:
- Stargazing
- Eateries
- Hot tubs
- Relaxation
- Hiking
- Biking
- Activities
- Arts & crafts
- Culture
- Cosy accommodations
Share your photos by uploading them below.
UPLOAD HERE
Content Creation Guidelines
We’ve created a handy guide to help you capture amazing content for social media.
Tag us in your posts!
Tag us in your posts @westcoastnewzealand #WestCoastNZ, and we might request permission to repost your content on our platforms.
Use the hashtag to ensure people find your business when searching for things to do on the West Coast on Instagram or TikTok.
Tag us in your content @westcoastnewzealand for us to reshare in stories and like your posts!
You're welcome to email your content or ideas to: lucy@dwc.org.nz
DIGITAL MARKETING CAMPAIGN & LANDING PAGE CONTENT
Each season, we create a new paid digital marketing campaign that directs people to a designated landing page featuring inspirational content on things to do and experience during that season. An example is our recent autumn campaign landing page Discover a very likeable Autumn.
Here is a list of potential website content topic ideas for the upcoming seasons (depending on how much material we can get). If your business fits in any of these, please email your content ideas lucy@dwc.org.nz or maia@dwc.org.nz to get involved:
• It takes a generation / meet the family – highlighting family-run & multi-gen tourism businesses
• Giving back / regenerative tourism opportunities
• Silent tourism – immersive experiences, wildlife watching, places to go quiet in nature
• Hands-on creative activities
WEBSITE LISTINGS
You can have your business listed on our Operators page for more visibility.
Please check your business listing and let us know about any updates, corrections, or changes you would like us to make.
If you are not yet listed, please reach out with your business information including:
- contact details
- links to the social media channels and website
- high-res photos that you wish to feature on the page
- text for “About” section, whatever you would like to mention on your page
Example of an operator page: https://westcoast.co.nz/visit/operators/glacier-country-motel/
Send your listing or updates to: lucy@dwc.org.nz