social media insights
Get insights into our top-performing social media content from the previous months and a sneak peek into the months ahead.
We want to showcase your amazing offerings and experiences! Here's how you can be featured on our Facebook, Instagram or Tiktok pages:
- Tag us on Instagram: Tag us in your content @westcoastnewzealand and use a hashtag #WestCoastNZ in your posts. This helps us and the software we use to find your content.
- Sharing in Stories: We may feature your stories and posts in our stories, offering increased visibility for your business.
- Content Sharing: We may request rights to repost your content by commenting on your post or reaching out directly. If we end up using the content for a post it will get your offerings in front of thousands of people.
If you have new photos of your product, feel free to email them directly to us (lucy@dwc.org.nz) so we can use them to create social media content and also include them in our image library.
April & May 2025:
Over the past two months, our content reached an impressive 1.2 million people, with 9 posts individually reaching between 50,000 and 149,000 users. Our "17 West Coast Hidden Gems" series continues to resonate strongly with our audience, with two posts ranking as our top performers for the past two consecutive months. This series is clearly striking a chord, driving consistent engagement and visibility across our channels.
top performing content - April & May 2025
#1 17 West Coast Hidden Gems: 6/17 Callery Gorge Walk, Franz Josef
Reach: 149,932K
Likes: 678
Comments: 55
Shares: 48
Saves: 197
#2 17 West Coast Hidden Gems: 10/17 the Denniston Incline
Reach: 98,761K
Likes: 1,429
Comments: 74
Shares: 83
Saves: 290
#3 Not edible, but a total feast for the eyes
Reach: 92,663K
Likes: 703
Comments: 134
Shares: 38
Saves: 12
Upcoming Winter Content
Our paid winter campaign is coming soon.
Our organic social media content will continue to support the campaign with posts around the topics featured on our website, mixed with UGC (User Generated Content) and other season-related content.
Feel free to reach out if you have any content to support our content plan!
Winter Themes:
June - August 2025
- Winter vibes (this can be anything)
- Slow down & unwind
- Sunsets
- Hidden gems
- Hot pools
- Stargazing
- Biking
- Hiking
- 'Instagrammable' accommodations
- Culture & heritage
- Epic family friendly activities