Current Consumer Campaigns
Spring 2024
All stats accurate as at 31st October 2024
The PGA campaign is focused on awareness for the West Coast as a visitor destination.
Date: 16 September – 31 October 2024
Estimated Outcome:
New Zealand
Forecasted Reach/impressions: 2,095,605
Estimated Clicks: 27,764
Estimated conversion to operator: 126
Estimated frequency: 10
Results:
Reach/impressions: Google - 819.9K, Facebook - 2.1M
Advertising Clicks: Google - 21.8K, Facebook - 39.2K K
All Website Visitors: Google - 7,619, Facebook - 15.8K
Conversion to operator: Google - 178 Facebook - 78
Frequency: Google - TBC Facebook - 2.7
General content pillars:
Hiking, Biking, Eco Stays, Relaxing, Nature, Adventure Activities, Dining, Family/School Holiday Inspiration.
New Articles Created
Spring Creative
Next Consumer Campaign
Summer 2024
The PGA campaign is focused on awareness for the West Coast as a visitor destination.
Date: Summer 24/25
Estimated Outcome:
New Zealand
Forecasted Reach/impressions = TBC
Estimated Clicks = TBC
Estimated conversion to operator: TBC
Estimated frequency: TBC
General content pillars:
Hiking, Biking, Relaxing, Adventure Activities, Dining, Family/School Holiday Inspiration.
Previous Creative
Maruia Hot Springs:
The Helicopter Line:
Nightlife:
Kumara Theater Royal:
West Coast Treetop Walkway & Zipline:
Road Trips:
Beachfront Hotel Hokitika:
Te Waonui Canopy Restaurant
Upcoming Campaigns
For the following campaigns please send across any packages or deals for each season. We’d also love to hear about any new products you have. If you’ve had professional photos taken of your business recently, flick them through to us as we may be able to feature in our campaigns or website content. Please send them 1-2 months before the campaign starts as this will allow us to fit you into our planning work.
Contact: Tim Chesney
Email: tim@makecollective.co.nz
Phone: +64 21 88 57 58
Summer 2024
Pretty great actually brand campaign (new assets)
Autumn 2025
February 2025
New creative for campaign TBC.