social media insights
Get insights into our top-performing social media content from the previous months and a sneak peek into the months ahead.
We want to showcase your amazing offerings and experiences! Here's how you can be featured on our Facebook, Instagram or Tiktok pages:
- Tag us on Instagram: Tag us in your content @westcoastnewzealand and use a hashtag #WestCoastNZ in your posts. This helps us and the software we use to find your content.
- Sharing in Stories: We may feature your stories and posts in our stories, offering increased visibility for your business.
- Content Sharing: We may request rights to repost your content by commenting on your post or reaching out directly. If we end up using the content for a post it will get your offerings in front of thousands of people.
If you have new photos of your product, feel free to email them directly to us (noora@dwc.org.nz) so we can use them to create social media content and also include them in our image library.
August, September & October:
Our social media performed extremely well, reaching over 2.7 million people in August, September and October! The spring campaign, along with many high-performing organic posts, including six viral posts that each reached over 150K people, contributed to this success.
Additionally, our collaboration post with TNZ (@purenewzealand) in Oparara Arches Reel reached over 100,000 people.
Posts highlighting our stunning scenery, unique accommodations and hidden gems generated significant interest.
The West Coast map post was also a top performer, confirming the demand for content that helps people navigate our region. This post is now pinned on each platform to enhance user experience.
top performing content - August, September & October 2024
#4 The Craypot (Facebook Photo Carousel Post)
Reach: 166K
Likes: 1,133
Comments: 150
Shares: 64
Saves: 37
Upcoming Content - November & December
Our paid spring campaign ended on October 31, 2024. The date for the summer campaign is to be confirmed (TBC).
Our organic social media content will continue to support the campaign with posts around the topics featured on our website, mixed with UGC (User Generated Content) and other season-related content.
Feel free to reach out if you have any content to support our content plan!
November & December 2024
Themes:
End of Spring and Summer
- Summer scenery & vibes
- Beaches
- Camping
- Outdoors walking & biking
- Unique stays in nature
- Pounamu & culture
- Road tripping