social media insights
Get insights into our top-performing social media content from the previous months and a sneak peek into the months ahead.
We want to showcase your amazing offerings and experiences! Here's how you can be featured on our Facebook, Instagram or Tiktok pages:
- Tag us on Instagram: Tag us in your content @westcoastnewzealand and use a hashtag #WestCoastNZ in your posts. This helps us and the software we use to find your content.
- Sharing in Stories: We may feature your stories and posts in our stories, offering increased visibility for your business.
- Content Sharing: We may request rights to repost your content by commenting on your post or reaching out directly. If we end up using the content for a post it will get your offerings in front of thousands of people.
If you have new photos of your product, feel free to email them directly to us (lucy@dwc.org.nz) so we can use them to create social media content and also include them in our image library.
August & September 2025:
Over the past two months, our content has reached an impressive 1.1 million people, generating 2.9 million views in total. Our top five posts alone each reached between 25,000 and 131,000 users. These results reinforce the growing reach and impact of our digital platforms
Top performing content - August & September
A West Coast sunset like no other
Remote. Rugged. Remarkable. The historic Chancellor Hut perches above Fox Glacier, fly in and experience true alpine solitude.
Reach: 131k
Likes: 1.4k
Comments: 34
Shares: 47
Saves: 34
If you know, you know. And if you don’t — add this to your list.
Reach: 102k
Likes: 936
Comments: 76
Shares: 52
Saves: 90
Reach: 64.7K
Likes: 609
Comments: 30
Shares: 25
Saves: 44
This is more than just a tour, it’s a rare encounter with the beautiful Kōtuku (White Heron).
Reach: 41.8k
Likes: 562
Comments: 37
Shares: 35
Saves: 17
Discover Halcyon Point. An off grid oasis with a true connection to nature.
Reach: 24.9k
Likes: 100
Comments: 12
Shares: 5
Saves: 11
Upcoming Spring Content
Our paid spring campaign is live.
Our organic social media content will continue to support the campaign with posts around the topics featured on our website, mixed with UGC (User Generated Content) and other season-related content.
Feel free to reach out if you have any content to support our content plan!
Spring Themes:
September-November 2025
- Winter vibes (this can be anything)
- Slow down & unwind
- Sunsets
- Hidden gems
- Hot pools
- Stargazing
- Biking
- Hiking
- 'Instagrammable' accommodations
- Culture & heritage
- Epic family friendly activities