Little Red Book, otherwise known as Xiaohongshu, XHS or RED is one of China's most popular and influential social media platforms and it's reshaping the way Chinese tourists plan their travels.
Join TIA for a 45-minute webinar where they'll delve into the nuances of the Chinese consumer landscape, and the decision-making influence Little Red Book is having on Chinese visitors and how you can tap into this lucrative market and effectively showcase your business to Chinese consumers.
Guest speakers include Christine Li, Director of Eudora+ and Janice Liu, Head of Prizm NZ
Christine will kick off the session by exploring the broader consumer landscape in China. Gain valuable insights into how Chinese consumers utilise technology, their expectations when traveling internationally, and the key trends shaping their behaviours.
Janice will then provide an essential overview of Little Red Book, China's dynamic social media platform. Discover its significant influence on the decision-making processes of Chinese travelers and learn how to leverage this platform to attract and engage Chinese visitors.
This webinar is free for TIA Members. If you’re not a TIA Member, see their website on how to join.
