Marketing Your Local Business

Want to grow a more profitable local business with marketing that is simple and doesn't cost the earth?

The first is to do a good job. (I reckon you’re all over that already)

The second is to accept that you will need to find and keep a bit of time every week to do your marketing. If you do that, and commit to it, then you will see amazing results.

Marketing a business within in a specific location is much easier than trying to market to a wider, nationwide/ broader audience.

There’s lots of things you don’t need, and there’s some “quick fixes” you can do to really improve your visibility, awareness and get those leads coming in.

We believe that even for businesses with full books, marketing is a security blanket to keep those leads coming in no matter what.

We’re going to cover:

• How to maximise the free marketing options you have
• What you must do
• What you can avoid
• Why you don’t need to spend large amounts on others managing your marketing
• What budgets you should consider
• How to make old school marketing and digital marketing work together
• You’ll come away with simple actions you can do right away to improve your marketing

I promise that:

I will talk in clear language and avoid jargon

I will not give you a plan that’s impossible to achieve

I will provide real life examples applicable to your business

Register

Why is this free?

I'm running a paid course on marketing strategy and training the day after this. We have a strong focus on giving back, and helping people at whatever stage they are - so wanted to give some of our content for free while we visited.

I'm proud to live in the South Island and want to help local businesses in this part of the world thrive and grow.

As a business we've steadfastly committed to adding value, and supporting small to medium business owners.

I can promise you it will be packed full of value and you will come out with actionable tasks, tips and ideas to incorporate into your business straight away

Who Should Come?

If you've got a business that caters to a local area, this is perfect for you. If you cater to a wider area, or nationwide/ international it will still have nuggets, but you may find some parts not as suitable

Who is Rachel Klaver?

I'm a marketing strategist that specialises in small businesses. I've worked with over a thousand small businesses on their marketing strategies across every sector, stage and size.

I'm a fortnightly columnist on Stuff.co.nz - where I write about marketing and small business ownership

I have three podcasts to support small businesses: MAP IT Marketing, Confident Content and The Small Business Owner's Podcast.

My last book "Be a Spider, Build a Web" Sticky Content for Small Business" covers how to build an effective content marketing strategy and start taking action