Understanding Organic Social Media – Presented by Maverick Digital

Discover how to make the most of your organic social media channels in this free one-hour session with Maverick Digital. You’ll learn about the latest content trends, how travellers are using social platforms to plan and share their journeys, and what it takes to create content that’s both engaging and consistent. The session also explores how to use email marketing, automation, and data to keep your audience connected and coming back.

Topics covered:

• 2025 content trends & the evolving role of social media in tourism
• How travellers use social media to plan, research, and share
• What makes great content – tips for creative, consistent storytelling
• Email marketing in 2025 – using automation and data to stay connected

Details:

• Date: Tuesday 10 June
• Time:12:30–1:30 PM
• ONLINE / FREE

Zoom details:

• https://zoom.us/j/97636113462?pwd=b1qICHwaG15Crzmg5q0mk0aozPJWRC.1
• Meeting ID: 976 3611 3462
• Passcode: 336174

Add to calendar

Save the Date:

• Tuesday 17 June, 12:30–1:30 PM – TikTok 101, presented by Sophie Piearcy
• Tuesday 24 June, 12:30–1:30 PM – How to Create Compelling Content, presented by Bare Kiwi

More information about Sessions 3 and 4 will be shared with you soon.

The Lunch ‘N Learn workshops are a collaborative initiative between six central South Island RTOs: Development West Coast, Destination Kaikōura, ChristchurchNZ, Venture Timaru, Mackenzie Tourism, and Tourism Waitaki.