New spring campaign showcases West Coast

Titled We Like It, the campaign builds on the success of an earlier autumn release and once again follows two travellers as they explore the Coast’s diverse landscapes and activities. A 30-second hero video is supported by a series of short clips, each showcasing a different side of the region.

This latest phase showcases the spectacular landscapes and experiences of South Westland and Lake Brunner, extending the campaign further across the Coast.

“By deepening the story and highlighting more of what makes the Coast unique, we’re confident the new ads will keep building curiosity and encourage more visitors to discover the West Coast,” DWC’s Tourism Marketing Executive Maia Peart-Anderson said.

The campaign runs through September and October, targeting domestic travellers as well as audiences along Australia’s eastern seaboard, building on the momentum of the recent Tourism Boost Fund campaigns across the Tasman.

Locals are encouraged to get behind the campaign by sharing photos and videos on social media using the hashtag #WeLikeItWestCoast.