Summit celebrates West Coast tourism

The summit, hosted by Development West Coast (DWC), focused on 'the road to 2030.'

The event included an opening address via video from Minister for Tourism and Hospitality, Hon Matt Doocey. Industry experts then shared updates on data-driven visitor experiences, new marketing strategies, and international tourism trends.

Speakers such as Scott Callaway from Christchurch International Airport discussed connectivity, and Ali Smith of Scenic Hotel Group highlighted opportunities in the international visitor market. Dr Moritz Miebach from Vistr shared insights on using data to exceed visitor expectations, and Nathan Farmer from One Picture explored how to inspire visitors to explore and share their experiences. Other presentations covered regional assets, regenerative tourism, the future of Chinese travellers, and updates on the Punakaiki Visitor Centre development.

The summit also included a panel discussion on driving regional growth, featuring representatives from Buller, Glacier Country, Hokitika, and Grey District, highlighting collaboration as key to unlocking the West Coast’s potential.

The event marked the final day for DWC’s Destination and Tourism Manager, Patrick Dault. After four years of steering the region through challenges such as the Covid-19 crisis, Dault reflected on his time with DWC: "I had the privilege to work with amazing colleagues at DWC serving an incredibly resilient tourism industry, through the Covid crisis; ultimately emerging stronger and better prepared for the future.”

The region’s tourism sector saw a notable 11.9% increase in visitor expenditure in the past year ($55m), the highest growth rate in the country - exceeding the national average of 1.8%.

In true West Coast tradition, the summit wrapped up at Monteith’s Brewery, where discussions continued, stories were shared, and connections were strengthened, leaving a sense of strong optimism for 2025.

DWC expressed its gratitude to event sponsors Christchurch International Airport and Monteith’s Brewing Co. for their generous support.