Tourism NZ - Domestic Gifting Campaign
Domestic - Gift vouchers
The campaign delivered over 28,000 referrals to tourism businesses, via newzealand.com and various media platforms. As a result, we have decided to retain the capability to feature gift vouchers on newzealand.com for the foreseeable future, enabling Tourism New Zealand to consider marketing activity at key retail gifting moments i.e., Mother’s Day.
Note for operators that have already submitted gift vouchers in 2021:
The deal end date for all gift vouchers submitted in 2021 has been extended until 31 December 2022.
If you do not wish your gift voucher information to remain published on the gift voucher hub throughout 2022, please log into the Tourism Business Database and unpublish the deal.
How will gift vouchers appear on newzealand.com
Visitors to newzealand.com see gift vouchers (currently submitted by operators as ‘deals’ in the Tourism Business Database) on a dedicated page for gift vouchers (opens in new window). They will not be seen alongside normal deals.
How to load a gift voucher information to newzealand.com
Below are step by step instructions for submitting gift vouchers:
Step 1. Visit the Tourism Business Database
Step 2. Select Deals from the top menu (as noted above, as this is a trial gift vouchers are loaded into the Add a deal screen, but do not need to be a discount)
Step 3. Click the “Add a new deal” button
Step 4. Select a product listing to link the gift voucher to (note the gift voucher may be product specific or one that applies to any of your products, select the most relevant product listing)
Step 5. Select ‘New Zealand’ as the market and in the campaign drop-down menu choose ‘Domestic - Gift vouchers’
Step 6. Select 'Price Point’ as the deal type.
Step 7. Complete Title 1 & 2 in a similar form to this:
- “Gift the thrill of a skydive from [Experience Name]”
- “Gift whale watching from [Business Name]”
- “Gift an exceptional stay at [Accommodation Name]”
- See the image above for an example of how the gift voucher deal will show up.
Step 8. In Description Line 1 put in “Gift vouchers” leave all other Description fields blank
Step 9. Include a link to the gift voucher page your site. Include the Prefix “From” and put in the minimum value of your gift vouchers.
Step 10. Choose your preferred start and an end date, and check the criteria in the section below. Once happy, press Submit for approval.
Criteria for submitting a gift voucher
All ‘deals’ that are submitted to reflect your gift voucher offering are reviewed by Tourism New Zealand after they have been submitted.
Tourism New Zealand reserves the right to edit the information submitted or decline if criteria are not met.
For a gift voucher to be accepted operators must have at least one of the following:
- The ability for a customer to buy a gift voucher on your website
- A dedicated landing page on your website clearly communicating how a customer can buy a gift voucher for your product/products
Why would Tourism New Zealand decline a submitted gift voucher ‘deal’?
Here are some reasons why a gift voucher may be declined.
- There is no way to buy a gift voucher on your website or no clear call to action on how to contact your business about purchasing one
- It is not clear on your website how a customer who has received a gift voucher redeems that voucher
- There are no terms and conditions detailing how long the gift voucher you are selling is valid for
- It is not clear within the terms and conditions whether the voucher can be refunded, exchanged for cash or exchanged for an alternate product
- More than 5 gifting offers are submitted by a business.
Frequently asked questions
Does the gift voucher need to be a deal or special offer?
No, we are temporarily using the Add a deal screen to enable you to submit gift voucher information. The gift voucher pricing does not need to be a discount on your standard gift voucher or product pricing.
Does the gift voucher need to be exclusive to Christmas?
No, the gift voucher can be your standard, all year-round gift voucher offering.
Can a business submit a gift voucher and a summer deal?
Yes, we recommend submitting both to maximise referrals.
Do I submit a gift voucher attached to a Product Listing or a Business Listing?
Product Listing. If your business sells a dollar value gift voucher that can be redeemed on any of the experiences that you offer, attach it to the most relevant Product Listing that you have.
If your business sells gift vouchers that are specific to the experiences, you can upload multiple, and attach each gift voucher to the associated Product Listing.
What will happen after the 25 December?
We will review the performance of gift vouchers on newzealand.com and make the decision to keep the activity running or remove all gift vouchers from newzealand.com. Tourism New Zealand will communicate this to you, via a Tourism Business Database email communication after the campaign has ended.