We have produced a series of “market snapshots” that will give operators insight into:

Opportunity for NZ Key markets
Make up of each market (FIT/ Groups / Special interest)
Size of current market / potential (active considers vs. Current volume)
Competition from other destinations
Single or dual destination
Spend, Lof Stay, key travel component
Products frequently used
Type of accommodation
Supply chain & distribution mapping (IBOs, OTA, direct)
Barriers to entry (like airlines)
Opportunities – what shoudlr regions & products do (sustainability, guided, private etc.)
Market segmentation – family, luxury, budget etc...
Success stories (which regions are most desired/visited / which products are heroes)
Potential partners
Customer journey & tourism flows (itineraries)

Market Focus - Australia

Market Focus - North America

Market Focus - China

Market Focus - Europe