Completed Consumer Campaigns
Autumn 2024
The PGA campaign is focused on awareness for the West Coast as a visitor destination.
Date: 14th February – 15th May 2024
Estimated Outcome:
New Zealand
Forecasted Reach/impressions = 1,372,041
Estimated Clicks = 24,052
Estimated conversion to operator: 126
Estimated frequency: 10
Australia
Forecasted Reach/impressions = 1,095,278
Estimated Clicks = 20,953
Estimated conversion to operator: 53
Estimated frequency: 7
Results:
Reach/impressions: Google - 1.8M Facebook - 5.1M
Advertising Clicks: Google - 33.0K Facebook - 153.1K
All Website Visitors: Google - 9.9K Facebook - 44.6K
Conversion to operator: Google - 345 Facebook - 57
Frequency: Google - 2.0 Facebook - 3.8
General content pillars:
Hiking, Biking, Relaxing, Adventure Activities, Dining, Family/School Holiday Inspiration.
New Articles Created
Next Consumer Campaign
Winter 2024
The PGA campaign is focused on awareness for the West Coast as a visitor destination.
Date: 15th June – 31 August 2024
Estimated Outcome:
New Zealand
Forecasted Reach/impressions = 915,474
Estimated Clicks = 29,486
Estimated conversion to operator: 76
Estimated frequency: 6
General content pillars:
Hiking, Biking, Relaxing, Adventure Activities, Dining, Family/School Holiday Inspiration.
New Articles Created
Video Creative
Maruia Hot Springs:
The Helicopter Line:
Nightlife:
Kumara Theater Royal:
West Coast Treetop Walkway & Zipline:
Road Trips:
Beachfront Hotel Hokitika:
Te Waonui Canopy Restaurant
Upcoming Campaigns
For the following campaigns please send across any packages or deals for each season. We’d also love to hear about any new products you have. If you’ve had professional photos taken of your business recently, flick them through to us as we may be able to feature in our campaigns or website content. Please send them 1-2 months before the campaign starts as this will allow us to fit you into our planning work.
Contact: Tim Chesney
Email: tim@makecollective.co.nz
Phone: +64 21 88 57 58
Spring 2024
1st Sept - 15th October
Pretty great actually brand campaign (new assets)
Summer 2024/2025
1st Nov - 10th Jan
New creative for campaign TBC.