Current Consumer Campaigns
Summer 2023
Date: 1st November – 31st December
Target Audience: New Zealand & Australia
Estimated Outcome: Forecasted Reach/impressions = 6,676,519
All Visitors = 78,644
Estimated conversion to operator: 487
Estimated frequency: 3.15
New articles we’ve created:
Video Creative
Accommodation:
Beach:
Fire:
Cycling:
Glacier:
Lake:
Upcoming Campaigns
Autumn 2024
The PGA campaign is focused on awareness for the West Coast as a visitor destination. Do you want to be involved? Send your Autumn packages or deals to nicole@makecollective.co.nz before mid-January (earlier the better!).
Date: 14th February – 15th May 2024
Target Audience: New Zealand & Australia
Estimated Outcome: New Zealand
Forecasted Reach/impressions = 1,372,041
Estimated Clicks = 24,052
Estimated conversion to operator: 126
Estimated frequency: 10
Australia
Forecasted Reach/impressions = 1,095,278
Estimated Clicks = 20,953
Estimated conversion to operator: 53
Estimated frequency: 7
General content pillars:
Hiking, Biking, Relaxing, Adventure Activities, Dining, Family/School Holiday Inspiration.