Tourism NZ - Global campaign - If You Seek

Tourism New Zealand - Global campaign

  • Kick off:                17 August 2022
  • Target:                  Global

Our manuhiri (visitors) want to reconnect with one another, discover and unearth new and exciting places and indulge in transformative experiences that enrich their lives. Our manuhiri are more curious than ever, seeking meaningful travel experiences.

To ensure that this new brand campaign captures the hearts and minds of manuhiri the campaign is firmly grounded in insights and data. A seeker isn’t a type of traveller but a frame of mind, there is a seeker in everyone.

If You Seek will awaken the seeker that lies within all of us by showcasing intriguing creative that piques our audience’s curiosity and entices them with all that Aotearoa New Zealand has to offer.