NZ Market overview & insights

Market overview infographics:

Brief snapshots of core visitor markets prior to Covid-19:

2021 Tourism New Zealand’s High Net Wealth Consumer Research.

This research will be used by Tourism New Zealand and should be used by operators seeking to target the premium sector, to better understand the true size and value of the opportunity,  which channels to prioritize to reach consumers, and where to best focus budget and resources.

This research was conducted across four regions, 

  • Asia: Singapore, Japan and Hong Kong
  • North America: USA and Canada, 
  • Europe: France, Germany and Switzerland
  • Australia

Key areas of focus include, preferred holiday attributes, accommodation preferences and on-site features, sources of holiday inspiration and information and knowledge and appeal of New Zealand as a destination.  This research will be used by Tourism New Zealand in the development of the premium strategy.

Profile Research: