social media insights
Get insights into our top-performing social media content from the previous months and a sneak peek into the months ahead.
We want to showcase your amazing offerings and experiences! Here's how you can be featured on our Facebook, Instagram or Tiktok pages:
- Tag us on Instagram: Tag us in your content @westcoastnewzealand and use a hashtag #WestCoastNZ in your posts. This helps us and the software we use to find your content.
- Sharing in Stories: We may feature your stories and posts in our stories, offering increased visibility for your business.
- Content Sharing: We may request rights to repost your content by commenting on your post or reaching out directly. If we end up using the content for a post it will get your offerings in front of thousands of people.
If you have new photos of your product, feel free to email them directly to us (lucy@dwc.org.nz) so we can use them to create social media content and also include them in our image library.
February & March 2025:
Our social media performed well, reaching 1 million people over the past two months, mostly organically, with 6 posts reaching 50-93K people. Posts highlighting our short walks to stunning viewpoints, road trip scenery (such as a video from Haast), and seasonal content like where to see glowworms and rare Rata blooming generated the most interest. In April and May, we are predicting strong growth, as our Autumn ads are live from 24 March to 23 May, contributing to increased visibility and engagement.
top performing content - February & March 2025
Upcoming Content - Autumn
Our paid autumn campaign is live from 24 March to 23 May 2025.
Our organic social media content will continue to support the campaign with posts around the topics featured on our website, mixed with UGC (User Generated Content) and other season-related content.
Feel free to reach out if you have any content to support our content plan!
April - July 2025
Themes:
Autumn & Winter
- Autumn & winter vibes (this can be anything)
- Slow down & unwind
- Sunsets
- Hidden gems
- Hot pools
- Stargazing
- Biking
- Hiking
- 'Instagrammable' accommodations
- Culture & heritage
- Epic family friendly activities