Business Capability Series - The Journey to Tourism Trade Relationships (Westport)

12 June, 2024
Free to attend
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This workshop is for tourism operators and professionals eager to understand and navigate the tourism trade market.

The workshop will cover:

  • Introduction to Key Industry Organisations who play pivotal roles in the tourism ecosystem.
  • Working with International Markets and attracting international guests to your business.
  • Understanding Trade and Distribution Networks, what trade is and how the distribution network functions.
  • Essential preparations for operators entering the trade market.
  • Identifying Trade Partners.
  • Effective Engagement and Communication with Inbound Partners Tips on making successful deals and avoiding common pitfalls.
  • Insights into pricing structures and commission rates within the trade industry.
  • The importance of professional marketing materials, maintaining rate parity, and optimising your website for trade partnerships.
  • What to include in your rate sheet to ensure clarity and attractiveness to trade partners.

By the end of this workshop, you will have a comprehensive understanding of international tourism trade relationships, how to create compelling marketing collateral and be equipped with strategies and insights to foster long-term business growth.

Meet the facilitator:

Louise Frend - Unique Stays and Experiences

Following 30-plus years of working in Hospitality, marketing and tourism, and six years working for Tourism Western Australia, company director Louise Frend established Frend Consulting. This combined her own skills with those of the amazing talented people she has worked alongside over her time in New Zealand. Louise and her partner Jeff bought Unique Stays and Experiences in January 2017, fulfilling a dream of managing a suite of luxury and boutique accommodation and bespoke tourism experiences.

During her extensive career in the tourism industry, Louise has built up an enviable experience in tourism destination marketing, product development and campaign management.

Louise has provided a range of sales management and tourism services for various clients, has a wide and significant set of skills and a broad and influential network. She also enjoys excellent relationships in the industry.


Event Details:

  • Date: Wednesday, 12 June
  • Time: 10.00am - 2.00pm (lunch provided)
  • Venue: EPIC Kawitiri - 10A Lyndhurst Street, Westport
  • Cost: Free to attend


12 June, 2024
Free to attend
Visit website

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10A Lyndhurst Street, Westport