Content Marketing Accelerator - Digital marketing strategy and training

Craft your content, grow your business

(without burning you out or gobbling through budgets) 

Designed to fit YOUR business.

Designed for you to take action.

Time is precious, so let's make it count. 

This course is designed to help you be noticed by your ideal customers, create a need for them to buy from you, and help them get ready to do just that again and again and again

Join marketing trainer and coach Rachel Klaver for an engaging and powerful training, tailored for service-based businesses.

We start with a one day in-person event, and then build on our work over the next month with weekly online training together.

DAY ONE

In our time together on May 1st, we'll create an effective content marketing strategy that's high on impact, and low on weekly effort. We'll nut out the structure, create an action plan and then start writing, using tested templates and guidelines. Numbers are limited to ensure you can get individualised help and support. 

Here's what we'll cover:

• We dig deep on content marketing strategy
• We build out your own action plan
• We plan out your content structure for the next 12 months
• We set goals for publishing your evergreen content
• We walk through recommended tools and platforms for your business
• We identify the priority actions you need to take to get sales coming to you

DURING THE FOLLOWING MONTH

Signing up for this workshop includes four follow up weekly ZOOM sessions learning how to create the content you need with full training and support as you work.

Using supported templates, guides and my help, you will work through how to write each core content type. You'll gain access to a broad range of other materials and supporting resources to help you implement your content strategy.

You'll have coaching, feedback and support from me as you take action, learn and explore your own style and experience your first successes.

Everything will be taught for small business needs, rather than large organisations. We'll be covering the following in everyday language, explaining all the marketing terms as we go.

(These will be on Tuesdays from 11am-12:30 and are recorded if you can't attend one week)

Also included:

• A clear and jargon free walk through of the customer journey.
• Structure to build out your evergreen content strategy.
• A clear, bespoke content marketing pathway to follow.
• Workbooks, worksheets and supporting resources.
• Tons of personal support and feedback.
• Understanding how to use AI without sounding like AI
• A month of free access to to my content marketing group resources, training sessions and coaching support post workshop (with an option to continue monthly access for a nominal fee).  

Register

Who is your content marketing strategist and trainer?

Welcome! I'm Rachel Klaver, content marketing coach, marketing strategist and small business owner.

I’ve worked with over a thousand small business owners on their marketing strategy either in small groups like this, or one-to-one.

I use real language, story, and simple explanations to break down content marketing strategy. I’m able to provide a range of options and ideas for you to use as you take action. I want that for you.

The other stuff: I work full time as a marketing strategist, coach and trainer. I co run our business Identify Marketing with my husband Rod. I've written 28 books, the last one on content marketing (it's called Be a Spider, Build a Web). I write a fortnightly column for NZ's Stuff newspaper on marketing, and have two podcasts: MAP IT Marketing, and Confident Content.

So... would you like to come join me? Be prepared for VALUE - It's PACKED with goodness. This programme is just $1,400+gst per person. (limit of two per business) 

This workshop is registered with the Regional Business Partner Network.

To explore if your business may be eligible for support, contact DWC so we can put you in touch with your local Regional Business Growth Advisor to discuss further.

This content strategy and marketing training intensive will get you ready to make the next 12 months a year of growth, and more profit.

Get a handle on your content marketing, develop an action plan and know exactly what you need to do to create consistent marketing output targeted at the right people.