1st West Coast weekend escape winner announced

07 April 2022
Development West Coast
Georgina Harding from Wellington is the first winner of Development West Coast’s autumn visitor campaign.

The online competition started on 13 March 2022 and ran until 1st May 2022.

One more West Coast weekend escape is still up for grabs. The prize includes flights/train tickets, accommodation, car hire, and up to three West Coast activities for two adults and two children.

DWC Destination and Tourism manager, Patrick Dault, says the competition has got off to a great start with over 4,500 entries received so far.

“The autumn campaign is a direct result of our consumer research, conducted earlier in 2021.

“It highlighted that the Coast was not ‘top of mind’ when Kiwis are considering domestic holiday destinations.

“DWC has embarked on a journey to get to know domestic consumers a bit more and remind them how amazing the Coast is,” Dault said.

The autumn campaign is part of a larger piece of work, called ‘Always On’, that aims to showcase the Coast with a different story every week – each week of the year.

“The autumn campaign’s objective is to encourage primarily South Islanders to experience the Coast on a long weekend - showcasing a series of 12 weekends over autumn.

“It also targeted North Islanders with a bit more time on their hands, encouraging them to experience the Coast over the April school holidays through an epic autumn roadie across the Coast.

Dault said the autumn campaign is helping DWC better engage with the domestic consumer audience.

“As we emerge from COVID, it is clear that domestic tourism will play a key role going forward. DWC aims to engage domestic tourist with inspiring and insightful content to get consumers to explore the Coast. We aim to achieve a 30% repeat visitation rate in the domestic market.”