Tourism New Zealand - Domestic Families Campaign
In August, the domestic market team will launch a campaign to actively target families ahead of the spring school holidays. The aim of the campaign activity is to provide inspiration, holiday ideas and travel deals that encourage families to plan and book. After the campaign period Tourism New Zealand will continue to feature family packages and pricing on newzealand.com and drive visitors to this area of the site.
Therefore, Tourism New Zealand invites operators to complement our campaign activity by uploading family friendly packages and pricing during the campaign period, and throughout the year.
As this is a trial (similar to tourism gift vouchers below), the deals screen in the Tourism Business Database will be used to load family-friendly pricing & packages. To avoid confusion, it is worth noting unlike ‘normal’ deals, the submission of family packages and pricing does not necessarily need to be a discount or special offer (just a family price is sufficient, but special offers do often get higher engagement and referrals).