Development West Coast - West Coast marketing initiatives and media coverage
January - December 2022
Media coverage
- 1 News: Chocolate whitebait: ‘Sweet’ economic recovery on West Coast March 19
- Stuff: Edible "pancake rocks" and "pounamu gems"; New chocolate line celebrates the West Coast March 18
- RNZ: West Coasters explore new business opportunities during pandemic March 16
- Stuff: Skip the crowds: The holiday hotspots that clear out in autumn March 27
- NZ Herald: Covid 19 Delta outbreak: Holidaymakers bring welcome boost for West Coast businesses Jan 5
- NZ Herald: NZ travel: Searching for greenstone in Hokitika and the West Coast Jan 11
- Stuff: Brilliant bird encounters on the West Coast Feb 7
- Stuff: New Zealand's friendliest small towns: Does Hokitika really reign supreme? Feb 2
- RNZ: Hunting for meteorites Feb 3
- RNZ: Cycling the West Coast Wilderness Trail Jan 12
- RNZ: Surfers line up in Westport for national championships Jan 11
- Stuff: Beauty of New Zealand’s landscape inspired legendary photographer’s career Jan 31
- Stuff: Maruia Hot Springs: The reinvigorated retreat is perfect for a peaceful getaway Jan 10
- Stuff: Five of New Zealand's most underrated beach towns Jan 5
- Stuff: Domestic tourism: The biggest winners in the second year since the Covid-19 pandemic struck NZ Jan 4
- Stuff: Cobden transformed from dump to whitebait sanctuary as house prices soar Jan 15
Publications
- 1964 Mountain Culture Aotearoa magazine: When the white gold's running
- 1964 Mountain Culture Aotearoa magazine: A cranking good time
Kia Ora magazine
- April - West Coast Feature
- March - Waiho Hot Tubs, Okarito, West Coast Wildlife Centre
- February - Wildfoods Festival, Article on Tiaki Promise
- January - Driftwood & Sand Festival
Marketing campaigns
Tourism NZ - Shoulder season campaign - Do something Autumn
Start: 14 March 2022 End: 15 May 2022
Learn more
January-December 2021
In 2021, Development West Coast ran an extensive summer campaign around ‘Hot Deals, Cool Holidays’ driving customers to www.westcoast.co.nz/deals. This resulted in over 30,000 pageviews on our website. The Hot Deals, Cool Holidays campaign featured a strong digital component through Stuff.co.nz, NZHerald, Google as well as social media channels.
The campaign has also had a strong presence in print media, including:
- RV-NZ Lifestyle Today (13,000 copies)
- Wilderness Magazine (7,708)
- 1964 Mountain Culture Aotearoa magazine (5,000)
- Adventure Magazine x2 (7,000)
- Star Canterbury – West Coast feature (93,000)
- NZME Travel – GoNZ x2: NZHerald & NZME affiliated newspapers (662,000)
- NZME Holiday Magazine: NZHerald & NZME affiliated newspapers (662,000)
Media coverage
- NZ Herald: An insider's guide to the West Coast
- NZ Herald: Gourmet grazing along NZ's West Coast
- Stuff: Travel bites: New Zealand's best sandwich is tucked away on the West Coast
- Stuff: Ōkārito, West Coast: One of the best natural wonders in New Zealand
- NZ Herald: West Coast tourism offers $100 incentive to summer visitors
- Stuff: The best tiny towns of the West Coast
- Stuff: 'Jaw-dropping' West Coast showcases the best of Aotearoa
- Stuff: 'Accessible and comfortable': Paparoa Track showcases the best of the West Coast
- Stuff: Fifteen photographs to inspire your next big West Coast adventure
- Stuff: The best things to do in and around the West Coast
- NZ Herald: GO NZ: What to do in Reefton - history and gin on the West Coast
- NZ Herald: Free fuel vouchers: Promotion to lure visitors to West Coast
- Stuff: West Coast: The secret spots to see before international tourists return
- Stuff: Where to eat and drink along the West Coast
- Stuff: Indo Kiwi: Inside New Zealand's secret adults-only Bali escape
- Stuff: Where to glamp it up on the West Coast
- Stuff: Diving underground into one of New Zealand's oldest cave systems
- Stuff: Beer with a side of history: West Coast pubs with storied pasts
- Stuff: The 50 best beaches of New Zealand
- NZ Herald: Hotel review: Rainforest retreat, Franz Josef village, West Coast
- Stuff: Walk on the wild side: Seven of the best West Coast wanders
- Stuff: Haast: The $99 helicopter trip to a secret slice of paradise
- Stuff: West Coast: A road trip to Ōkārito reveals pure magic
- Stuff: The hidden hot tubs where you can bring your own drinks and snacks
- Newshub: Gold fever returns to the West Coast
- NZ Herald: Room Check: West Coast bach on Big Heart Beach, Hokitika
- Stuff: World Famous in New Zealand: There’s a lot to enjoy on Cape Foulwind Walkway, Westport
- Stuff: Rare native bats discovered on the West Coast for the first time in decades
- Stuff: Rare penguin rescued after shark attack on the West Coast
- Stuff: The best adventure activities on the West Coast
- Stuff: Room review: Inside Hokitika's five-star fire station accommodation
- Stuff: The Craypot, Jackson Bay: A journey to NZ's most scenic fish and chip shop
- Stuff: Moving to West Coast like winning the lottery, say couple who left for new life in Harihari
- The Spinoff: West Coast spirit: How a little distillery is revitalising Reefton
- The Spinoff: How Kawatiri Westport's innovation hub is balancing the old world with the new
Publications
Kia Ora magazine
- December - The Old Ghost Road, Waiho Hot Tubs - New Zealand Tourism Award
- November - GCH Aviation, Skydive Franz Josef & Fox Glacier, Rainforest Retreat, Lake Matheson, Tohu Whenua West Coast
- October - Ride the Wilderness
Marketing campaigns
2020 media famils and coverage
DWC has been working closely with Tourism New Zealand and media outlets to increase coverage of the West Coast, resulting in numerous editorials and features on the West Coast. Below is a sample of some of the recent West Coast media coverage:
- Stuff: ‘NZ's best secret spots revealed (featuring: Robert's Point Track, Franz Josef)\
- Outside: Hiking New Zealand’s New Great Walk: The Paparoa Track
- Stuff: ‘No more overseas holidays in 2020? What we can look forward to in New Zealand’ (featuring Franz Josef)
- Stuff: ‘Haast, WC: NZ's hidden wonder of the world’
- NZHerald: Mike Yardley checks out heritage pubs from West Coast to Stewart Island.
- Stuff: ‘The 10 unofficial natural wonders of NZ’ (Featuring Franz Josef)
- NZEdge.com: On the West Coast Beauty doesn’t stop (featuring: Paparoa Track)
- Stuff: Great Kiwi road Trips: S6 Wanaka to Haast
- NewstalkZB: Mike Yardley: Road-tripping Westland this Autumn (featuring: Greymouth, Hokitika, Ross)
- Stuff: Franz Josef Glacier: National treasure empties of foreign tourists
- Seven Sharp: Talk up your town
- Seven Sharp: Small West Coast town offering tourists chance to make their own knives (featuring Barrytown)
- Stuff: The NZ spots you can see without the crowds (featuring: Franz Josef and Fox glacier)
- NZherald: Go NZ: Surfing, hiking, camping cycling and skiing spots for NZ adventures (featuring: West Coast Wilderness Trail)
- NewstalkkZB: Mike Yardley: Touring South Westland
- Stuff: The Future of the Kiwi holiday (featuring: Franz Josef Glacier)
- Stuff: West Coast NZ’s secret glow-worm city (featuring: Underworld Adventures)
- NZherald: Go NZ: 22 great NZ holiday hotspots for families (featuring: West Coast)
- Stuff: Haast A journey to NZ most remote town
- Go Travel – Experience the West Coast
- Trips to Discover: 9 Epic road Trips in NZ (featuring: Wanaka to Franz Josef)
- Stuff: NZ’s West Coast Why its’s a great place for a wonderful weekend
- Stuff: What pandemic? Pumping West coast pubs in haast, Karamea taking on more staff
- Stuff: World Famous in NZ: Hokitika’s West Coast Treetop Walk
- Stuff: Hokitika Gorge Walk, West Coast Sneak peek of NZ’s new wilderness walk
- Stuff: A journey to NZ’s secret lakes (featuring: Haast)
- Stuff: ‘The regions hardest hit by COVID19 are among NZ's most beautiful’ (featuring Franz Josef)
- NZherald: Go NZ: What it’s like to walk or bike the West Coast’s Paparoa Track
- NZherald: Milestone: Elisabeth Easther on turning 50 on the West Coast
- NewstalkZB: Mike Yardley the Best of Buller
- 10 USA Today: Journey to NZ’s South Island (virtually) (featuring: Franz Josef Glacier, Pancake Rocks)
- NZherald: Go NZ; Road tripping the West Coast is best by coach
- Stuff: A journey through the small and deserted mining towns of the West Coast (featuring: Reefton, Waiuta, Greymouth, Hokitika)
- Mumbrella: Air New Zealand encourages Aussies to prepare to travel to the 8th Wonder of the World (featuring: Franz Josef)
- Stuff: West Coast Treetop Walk: Westland’s best hidden gem
- Stuff: From thrill to chill: Adventure and wellness on the West Coast
- Stuff: The most underrated tiny towns of NZ (featuring: Karamea, Reefton, Franz Josef)
- Stuff: Come fly with me, a look at New Zealand’s smaller airlines (featuring: Westport)
- Stuff: Five of NZ’s most under-rated beach towns (featuring: Granity)
- NZHerald: GO NZ: 10 of the best places to learn to surf in New Zealand (featuring: Westport)
- The Press: Explore stunning NZ with an exclusive Stuff Travel Guided holiday offer (featuring: Karamea, Buller Gorge, Punakaiki, Hokitika, TranzAlpine, Glacier Country, Haast)
- Wilderness Magazine: A change in scenery (featuring: Heaphy Track)
- Wilderness Magazine: Paparoa Track A Great walk on a roll
- Kowhai: Summer Edition 2020 (featuring: Haast)
- Wilderness Magazine: Great Rides Paparoa Track
- Arrival: West Coast (featuring: Karamea to Haast)
- Go Travel: West Coast (featuring: Okarito, Whataroa, Reefton, Hokitika,)
- Let’s Travel: The West Coast New Zealand’s Narnia (Karamea, Pancake Rocks, Lake Brunner, Hokitika, Franz and Fox Glacier, Haast)
- Motorhome Friendly: West Coast (Karamea to Haast)
- NZ Life & Leisure: Kia Ora Buller
- NZ Today: Great Expectations: Paparoa Track
- NZ Today: Best of the South Island (featuring: Old Ghost Road, Kawatiri River Trail, Wilderness Trail, Lake Kaniere and Brunner, Paparoa)
- NZ Today RV Lifestyle: Karamea to Greymouth
- NZ Today RV Lifestyle: From Junction to Jackson
- Our New Zealand: Summer Walk and rides on the Coast (featuring: TranzAlpine to Haast)
- Our New Zealand: No excuses needed to visit a region (featuring: West Coast)
- Kia Ora Magazine
- The NZ Book 2019-2020: West Coast and The Glacier Region